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April
2026
Date :
6/4/2026
Client :
Griff Duncan
Industry :
Fitness / Content Creators
Days to solve :
5 Days
Solution :
The creative challenge was making a short training sequence feel personal and motivating. The edit balances movement with preparation and recovery, using varied framing to keep the pace engaging while keeping Griff at the center of the story.

Griff Duncan

Project brief

Create a short motivational video for content creator Griff Duncan to share on his social media channel, using his training routine to tell a story of discipline and effort.

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Project overview

We filmed Griff along Chicago's lakefront, capturing the preparation, movement, and quieter moments of a run. Warm-up details and close tracking shots bring viewers into the effort, while wider views place him against the water and the city.

The finished piece moves from preparation to action and recovery in under 30 seconds. A warm cinematic grade and a simple closing title give it a consistent look, creating a focused piece of social content built around Griff's presence and personal brand.

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key actions

• On-location filming along Chicago's lakefront
• Warm-up and running coverage
• Moving shots and close-up training details
• Wide environmental footage
• Editing a short motivational piece for social media
• Cinematic color grading
• Closing title featuring Griff Duncan's name

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